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  • Sentence structure (syntactic, syntactically).
  • The words of a respected person / celebrity, used to influence an audience.
  • Which term is used for labeling a group by a single attribute to simplify a message?
  • Which term refers to the arrangement of words and rules governing sentence structure?
  • Making measurable claims about effectiveness (advertising term).
  • Words or phrases meant to evoke emotion (e.g. 'home' instead of 'house') are called what?
  • Which term describes the relationship when one thing results from another?
  • Which term describes an apparent contradiction that reveals truth, often illustrated by statements like 'I must be cruel to be kind'?
  • Which term describes the use of sensory language to create vivid mental pictures?
  • Which term is a propaganda tactic that labels people with a negative term to influence opinion?
  • The technique of using something disliked by the intended audience to promote a 'solution' or gain support against something.
  • Which term is most closely associated with using emotionally loaded but vague praise to sway opinions?
  • Which term denotes words in the comparative degree such as 'better' or 'prettier'?
  • Which term is a short, catchy phrase used in advertising, such as Just Do It?
  • Which term describes the sequence of events in a story from exposition to resolution?
  • Which term refers to where or how a figure looks, and how that gaze can imply a demand or offer?
  • Which term describes the central idea or message of a work?
  • Which term describes the idea that a small step will lead to a series of undesirable events?
  • Which term describes the use of a phrase that intentionally means the opposite of its literal sense?
  • Which term means drawing a broad conclusion from small details?
  • Which term describes informal, everyday language used in casual conversation?
  • Which term describes the attitude of the speaker toward the subject?
  • The greeting in a letter, such as Dear Glenda, is called what?
  • Which term is a concise, memorable line used in branding to summarize a brand message?
  • Which term describes the act of using many conjunctions to join parts of a sentence?
  • Which term describes a sentence that carries many clauses and feels extended?
  • A short quote pulled from a longer article to highlight a point is called what?
  • Which term is a memorable expression of a general truth or principle?
  • A clause that depends on the main clause (While sitting in the assembly, I fell asleep.)
  • Which term refers to the persuasive appeal based on credibility or character?
  • What term refers to the perspective from which we see a subject in a cartoon (high, low, eye-level, tilted)?
  • Which term means visual images and symbols used in art?
  • Which term describes transferring the blame to someone else, a type of propaganda used to manipulate an audience?
  • What an artist decides to include/exclude from their image (framed).
  • Which term describes a branding or advertising short phrase used to encapsulate a brand’s promise?
  • Which term refers to the vantage point from which a narrative is conveyed?
  • Which term describes when natural word order is reversed?
  • Which term describes the selection of what to include or exclude in an image?
  • Which concept concerns the decision being influenced by how information is framed?
  • Which term denotes the grouping of three words, ideas, or phrases for emphasis?
  • What term describes carefully selected information presented to imply a stronger case by omitting contrary data?
  • When elements of an image are in equal proportion, the image is described as
  • Which term describes the author’s or speaker’s attitude toward the subject?
  • Which term involves the repetition of the initial word of successive clauses?
  • What is the term for repetition at the start of successive clauses or lines?
  • Which term refers to the repetition of sentence structure to create balance in writing?
  • Which term refers to appealing to regular, ordinary people as a persuasive tactic?
  • Which term describes applying a general statement to specific facts/details (to deduce)?
  • Which term refers to an outcome that turns out very differently from what was expected?
  • Which term refers to a very highly symbolic story used to convey a deeper meaning?
  • Which term describes flaws in arguments?
  • Which term refers to the act of generalizing about a group to simplify a message or appeal to common perceptions?
  • What term refers to the omission of conjunctions?
  • Which term describes the empty space in a visual composition that provides breathing room and defines object relationships?
  • Which term means minimizing the significance of something?
  • Which term describes lines of text on a magazine front cover that hint at articles?
  • An author's opinion or preference, which shows bias, is described as
  • Which term describes the perspective from which a story is told?
  • Which term describes language intended to evoke an emotional response rather than convey factual information?
  • What is the most prominent feature of an image called?
  • When a writer presents an argument that assumes the conclusion is true and skips over the details, this is known as
  • Which term describes the use of sentimental language to soothe the audience?
  • Which term refers to a sentence that makes a statement?
  • In image composition, the area farthest from the viewer is called what?
  • When a cartoon runs over the edge of the panel, this is called
  • Which term describes the rhetorical device of comparing two unlike things without using like or as?
  • A faulty argument that assumes the conclusion and omits details is known as
  • Nonverbal communication is commonly referred to as which term?
  • Which term refers to frames around a character's language in a cartoon?
  • Which term best describes a work that criticizes or attacks through humor?
  • A speaker's choice of words is called what?
  • Which term describes the relationship of size or quantity among parts of a whole?
  • Which term refers to an appeal to logic used to persuade an audience?
  • Which form uses words of the highest degree such as best or stupidest?
  • Which term means a word that sounds like what it means?
  • Which term best describes a statement that tells someone to do something?
  • Which term describes blaming someone else to avoid responsibility?
  • Which term involves invoking a time when life was simpler or better, often in advertising?
  • Which term describes lines in an image that direct the viewer's gaze?
  • Which term denotes storytelling and the point of view through which a story is told?
  • An appeal to credibility used to persuade an audience.
  • Which term describes a relationship where one thing results from another?
  • Which term refers to the central idea or message of a literary work?
  • Which term is the prevailing atmosphere of a work?
  • Which term describes a tactic that taps into the desire to belong and join the crowd?
  • Speaking directly to the audience, often using 'you', is called what?
  • Which term describes the strip of language at the top of a newspaper or website?
  • Which term is a brief, memorable advertising line?
  • Which term describes presenting only favorable information to persuade?
  • A work that criticizes or attacks using humor is known as what?
  • Speech between characters.
  • Which term is used for making an animal or object behave and appear as a human, such as Disney characters?
  • Which term indicates the excessive use of conjunctions in a sentence or list?
  • Which term describes a long, extended metaphor?
  • Which term describes harsh or offensive language?
  • The part of the picture furthest from the viewer is called the
  • Which term describes a description of a person that is highly exaggerated?
  • Which term best describes the ethical appeal used to win trust from an audience?
  • Which term describes drawing a conclusion from insufficient data, a common logical fallacy?
  • Which term describes an argument that misrepresents an opponent's position to easily attack it?
  • Which term best describes the use of a lengthy, elaborate metaphor?
  • Which term describes the literal meaning of a word?
  • Which term describes claiming that there are only two sides to an issue (a type of propaganda used to manipulate/persuade an audience)?
  • Which term means the act of separating items into major categories?
  • Which term describes a method to reveal more about characters and traits?
  • Which term refers to the ordering of elements to show importance or sequence?
  • Which term refers to the closing line in a letter?
  • Ads featuring attractive people to attract attention are employing which tactic?
  • Which tactic persuades audiences by suggesting everyone is joining a trend?
  • The feature where an image extends beyond the panel edge is known as
  • Appeal to Authority is a fallacy because it lacks sufficient evidence to support a claim.
  • What term describes bias that is implied but not stated?
  • Which term means a back-to-back phrase in reverse order?
  • Which term describes both independent and subordinate forms of a grammatical unit?
  • Which term describes the concluding line of a joke that delivers its humor?
  • Which term describes how close elements are placed to each other on a page, influencing perceived relatedness?
  • Which term refers to how items relate to each other in terms of size?
  • When one thing stands for something else, giving it a meaning much larger than itself (to symbolize, symbolic, symbolically).
  • Which term describes the technique of representing light and shadow to create depth in a drawing?
  • Which term refers to a word that imitates the sound associated with its meaning?
  • A question that does not expect an answer is called what?
  • Which term describes joining contradictory words, such as 'deafening silence'?
  • Which term is the title of a newspaper article?
  • Which term describes back-to-back phrase in the reverse order?
  • Which term describes small marks in cartoons used to indicate emotion or action?
  • What is the term for a grammatical unit that contains both a subject and a verb (as opposed to a phrase)?
  • Which term best describes spoken interaction between characters in a text?
  • A gentle way of expressing something sensitive, such as 'my dog passed away'.
  • The repetition of an entire line or sentence is called what?
  • Which term is defined as the repetition of sentence structure to establish balance in phrases or clauses?
  • Which term refers to a short, memorable phrase used in branding or advertising to encapsulate the message?
  • Which term describes the contrast between what is stated and what is meant?
  • When a part is used to represent the whole (e.g., He took her hand in marriage).
  • Which term refers to putting the usual word order in reverse for emphasis?
  • Which term means the emotional or associative meaning of a word beyond its dictionary definition?
  • Which term describes specialized language used within a particular field or group?
  • Which term involves using a part to represent the whole?
  • In advertising, using sentimental words/images to make the audience feel comforted?
  • Which term demonstrates the contrast between literal statement and intended meaning, often for humorous effect?
  • Falsely assuming that one event/idea follows another logically.
  • Which term refers to thoughts in a character's mind?
  • Which term refers to what a word suggests or makes you think of beyond its literal meaning?
  • The literal meaning of a word is its denotation.
  • Which term refers to words that are popular in marketing to grab attention?
  • Which term describes the stylistic device of making an idea more dramatic by placing it next to its opposite?
  • What term refers to the space between panels in a comic?
  • What term is a sentence that gives a command?
  • Which term refers to the tendency to emphasize information that supports pre-existing beliefs?
  • Which term describes an apparent contradiction that reveals truth, often provoking reconsideration?
  • Which advertising term describes an action-oriented phrase designed to prompt an immediate response from the audience, such as 'Sign up now'?
  • Part of an image closest to the viewer (to foreground).
  • Which term describes a work that imitates another to mock or satirize it?
  • Which term is used when a famous person endorses a product or idea to persuade an audience?
  • Which term describes the practice of acknowledging a reasonable point in an argument?
  • Which term describes how some images draw the viewer's eye through color and shading, creating a focal point?
  • Which term is used for the opening greeting in a letter?
  • Which term describes the spacing between panels in a comic strip?
  • Which term describes how a letter ends (for example, sincerely, yours truly)?
  • Which term describes presenting information in a way that influences decisions by highlighting a particular perspective rather than just the facts?
  • What is the term for the arrangement of elements to show importance or order, often indicated by size or boldness?
  • Which term describes descriptive language that appeals to the senses?
  • Which term is used for bias that arises when information is selected to support a predetermined view?
  • Which term describes a sentence with many extra clauses?
  • Which term describes a figure of speech that directly compares two unlike things without using 'like' or 'as'?
  • Which term denotes an appeal to emotion used to persuade an audience?
  • Which term describes asking a question and then providing the answer?
  • Which term refers to the deliberate choice of information to include or exclude in order to shape a narrative?
  • Grouping together three words, ideas, or phrases is known as what?
  • Which term refers to exaggerated statements or claims not meant to be taken literally?
  • Which term is used for a sentence that asks a question?
  • Which term describes a bias that influences interpretation without being stated?
  • Which term describes a brief story used to illustrate a point or claim?
  • What advertising term refers to a person having a quality that gives them influence?
  • What is the term for a title or short description of a picture?
  • Which term refers to the specialized language used by a particular group or profession?
  • Which term refers to the arrangement of items on a page?
  • Which term describes listing items one by one?
  • Which term refers to small verbs that express certainty or strength (must, should, might)?
  • Which term describes hedging language used to avoid definite claims?
  • Which term describes using a bad label to condemn someone, a form of propaganda?
  • Which term denotes the foundational assertion that an argument rests upon?
  • Which term refers to words that are popular in advertising such as up-to-date, organic etc?
  • Which term denotes the act of telling a story and the point of view used to tell it?
  • Which term is used for the dramatic technique where the audience knows more than the characters?
  • The part of an image that draws the viewer's attention.
  • Which term refers to a gentle replacement for a harsh word when discussing sensitive topics?
  • Which term refers to a brief narrative used to illustrate a point?
  • Which term describes a direct comparison between two things to highlight similarities?
  • Which term describes an indirect reference to shared cultural or historical knowledge?
  • Which concept involves using broad, appealing words to persuade an audience, such as 'organic' or 'democratic'?
  • Which term describes words or ideas that oppose each other?
  • Which term is defined as the last part of a story or joke that creates laughter or meaning?
  • Which term comprises auxiliary verbs that express necessity, possibility, or obligation?
  • Which term refers to persuasive language used to influence an audience?
  • Which term is the process of giving human traits to animals or objects?
  • Which term describes two things being directly compared to highlight similarities?
  • Which term is a memorable expression of a general truth or principle?
  • Which term means hedging language (e.g., may, might, can, could)?
  • Which term means the representation of light and shading in a drawing?
  • Small marks in a cartoon that express emotion or action (e.g. tear drops, lines, exclamation marks) are called what?
  • Which term denotes very informal language, usually reserved for casual speaking?
  • Which term denotes the belief on which an argument is based?
  • Which term describes the oversimplified presentation of an issue as having only two choices?
  • An attempt to persuade the audience using ethos, pathos, and logos is known as what?
  • Which term refers to informal, casual language?
  • Which term is an acknowledgement that an opposing argument may be true or reasonable?
  • Which term is described as 'making a promise' in advertising?
  • Which term is a pronoun that invites the reader in (e.g., we, us)?
  • Which term explains the emphasis in an image using color and shading to draw attention?
  • Which term describes the use of insults or harsh language?
  • When an author tries to create a relationship with the reader bringing intimate engagement and personal relationships toward the mass audience by bringing up the feeling of 'similarity'. Often uses inclusive pronouns, 'we' and 'us'.
  • What term refers to nonverbal communication?
  • A straw man fallacy occurs when someone distorts another person's argument and attacks the extreme distortion, as if that is the claim being made.
  • Which term describes offering a basic answer to a complex problem as a marketing tactic?
  • Complimenting or praising an audience (advertising term) (to flatter).
  • Which term is a description of a person that is highly exaggerated?
  • To mention separately as if in counting or listing (to enumerate)
  • Which term best describes the overall organization of content on a page?
  • Which term refers to empty space in an image that creates breathing room and defines relationships between objects?
  • Which term describes the space between the background and the foreground in an image?
  • Which term means a familiar, overused word or expression?
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